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About Us

Our Approach

Our Organisational Development service works in partnership with clients to build/strenghten the purpose, direction, effectiveness and people practices of their organisation/community. This is achieved by:

This approach is replicated in the Design Area where the focus is on understanding and meeting client aspirations and needs.

Director and Principal Organisational Development Consultant

Rob Woodward has had success facilitating change in a broad range of organisational settings in both Australia and New Zealand. This has been achieved by helping to build purpose, strategies, practices, capabilities and/or relationships which maximise individual, team and organisational performance.

Rob has extensive senior management experience and a successful record as consultant, facilitator, teacher and coach. He has broad experience in diverse industry sectors, is informed by relevant contemporary research, and has taught post-graduate studies in organisational behaviour, leadership, change & human resource management.

Design Team

Our design team is made up of practising professionals across a diverse range of design and creative pursuits. Each member brings skill, knowledge and creativity to their work, as well as the ability and determination to meet, and exceed, client expectations in both design quality and functionality.


Critical Difference is able to draw on the expertise of a number of high quality associates to ensure that client needs are fully addressed and program/product outcomes are maximised.